Rallying was again slow to get under way after a major war, but the 1950s were the Golden Age of the long-distance road rally. In Europe, the Monte Carlo Rally, the French and Austrian Alpines, and the Liège were joined by a host of new events that quickly established themselves as classics: the Lisbon Rally (Portugal, 1947), the Tulip Rally (the Netherlands, 1949), the Rally to the Midnight Sun (Sweden, 1951, now the Swedish Rally), the Rally of the 1000 Lakes (Finland, 1951 – now the Rally Finland), and the Acropolis Rally (Greece, 1956).[35] The RAC Rally gained International status on its return in 1951, but for 10 years its emphasis on map-reading navigation and short manoevrability tests made it unpopular with foreign crews.[36] The FIA created in 1953 a European Rally Championship (at first called the "Touring Championship") of eleven events; it was first won by Helmut Polensky of Germany. This was the premier international championship until 1973, when the FIA created the World Rally Championship for Manufacturers, won that first year by Alpine-Renault. Not until 1979 was there a World Rally Championship for Drivers, won that year by Björn Waldegård.

Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.