For 2003, McRae signed for Citroën, a team of winning pedigree due to its successes of the previous year with young Frenchman Sébastien Loeb but otherwise undertaking its first complete campaign at World Rally Championship level. McRae's second-place finish on his début in Monte Carlo alongside Loeb and Carlos Sainz whom, aboard the Xsara WRC, helped complete a 1–2–3 finish, transpired to be the finest result he would achieve for the team, for the season was to end with seventh in the drivers' championship, with no victories. Rule changes that were to be brought in for the 2004 season changed the previous practice of having three nominated points-scorers within a team to two. With Loeb partway through a multiple year contract, this meant the Citroën factory team, under Guy Frequelin's leadership, were forced to choose between dropping McRae or Sainz. With Sainz being the more successful of the two during the 2003 season, it was McRae who had to look elsewhere for 2004. David Richards, McRae's former boss at Subaru, who had by now taken over WRC's commercial rights holders ISC and worried that the loss of a character like McRae would damage his ability to market the sport, set about trying to help McRae find a drive for 2004. McRae was unable to find a team, and for the first time in over ten years he would not be competing in the World Rally Championship.
The causes of rallies vary. Short-term rallies can result from news stories or events that create a short-term imbalance in supply and demand. Sizeable buying activity in a particular stock or sector by a large fund, or an introduction of a new product by a popular brand, can have a similar effect that results in a short-term rally. For example, almost every time Apple Inc. has launched a new iPhone, its stock has enjoyed a rally over the following months.
In Germany, the Herkomer Trophy was first held in 1905, and again in 1906. This challenging five-day event attracted over 100 entrants to tackle its 1,000 km (620 mi) road section, a hillclimb and a speed trial, but sadly it was marred by poor organisation and confusing regulations. One participant had been Prince Henry of Austria, who was inspired to do better, so he enlisted the aid of the Imperial Automobile Club of Germany to create the first Prinz Heinrich Fahrt (Prince Henry Trial) in 1908. Another trial was held in 1910. These were very successful, attracting top drivers and works cars from major teams – several manufacturers added "Prince Henry" models to their ranges. The first Alpine Trial was held in 1909, in Austria; by 1914, this was the toughest event of its kind, producing a star performance from Britain's James Radley in his Rolls-Royce Alpine Eagle.
Initially, most of the major postwar rallies were fairly gentlemanly, but the organisers of the French Alpine and the Liège (which moved its turning point from Rome into Yugoslavia in 1956) straight away set difficult time schedules: the Automobile Club de Marseille et Provence laid on a long tough route over a succession of rugged passes, stated that cars would have to be driven flat out from start to finish, and gave a coveted Coupe des Alpes ("Alpine Cup") to anyone achieving an unpenalised run; while Belgium's Royal Motor Union made clear no car was expected to finish the Liège unpenalised – when one did (1951 winner Johnny Claes in a Jaguar XK120) they tightened the timing to make sure it never happened again. These two events became the ones for "the men" to do. The Monte, because of its glamour, got the media coverage and the biggest entries (and in snowy years was also a genuine challenge); while the Acropolis took advantage of Greece's appalling roads to become a truly tough event. In 1956 came Corsica's Tour de Corse, 24 hours of virtually non-stop flat out driving on some of the narrowest and twistiest mountain roads on the planet – the first major rally to be won by a woman, Belgium's Gilberte Thirion, in a Renault Dauphine.[unreliable source?]
The causes and characteristics of rallies vary, but most financial theorists agree that economic cycles and investor sentiment both play a role in the creation and momentum of rallies. In general, information about a strong or strengthening economy, indicated by high employment, high disposable income, low inflation and high business profits usually ushers in a rally. The existence of several new trading highs for well-known companies also indicates a rally is occurring. It is important to note that government involvement affects rallies: Changing the federal funds rate or tax rates indirectly encourages economic expansion or contraction.
When rallying really took off in the ’80s and ’90s it spawned a new type of performance car. These cars were built for tarmac and mud stages, so their road-going cousins were naturally well-suited to real world conditions. What’s more, they often had four doors, plenty of legroom and a boot (trunk) in the back. And the best bit? Pretty much anyone could buy one and, depending on how deep your pockets were, become Blomqvist, McRae, or Mäkinen.