Gruelling long distance events continued to be run. In 1967, a group of American offroaders created the Mexican 1000 Rally, a tough 1,000-mile race for cars and motorcycles which ran the length of the Baja California peninsula, much of it initially over roadless desert, which quickly gained fame as the Baja 1000, today run by the SCORE organization.[55] "Baja" events now take place in a number of other countries worldwide.

The Liège continued as uncompromisingly an open road event run to an impossible time schedule, and remained Europe's toughest rally until 1964, by which time it had turned to the wilds of Yugoslavia and Bulgaria to find traffic-free roads; but in the end the pressures were irresistible.[41] The Coupe des Alpes struggled on until 1973 until it too succumbed, its demise no doubt hastened by the decision of the French motor sporting authorities to select the Tour de Corse as its representative event in international rally championships.[42]
On his promotion for 1993, McRae initially drove the Prodrive-built Group A Subaru Legacy alongside Finns Ari Vatanen, Hannu Mikkola and Markku Alén. McRae then won his first WRC rally in the car at that year's Rally New Zealand. It was also the first rally win for the newly formed Subaru World Rally Team, shortly before the Legacy was due to be pensioned off in favour of the new Subaru Impreza 555. Such were the rising fortunes of his young Subaru factory team as they competed against the frontrunning Toyota-powered Team TTE, who were excluded from the championship after the 1995 Rally Catalunya due to the use of an illegal air restrictor. It took only until 1995 for McRae to win the drivers title, which he secured with a victory in a straight contest with his double champion teammate, Carlos Sainz, on the season-ending Rally of Great Britain. Although still a winner with the outfit in individual rallies in succeeding years, including, increasingly, more specialised events such as the Acropolis Rally, Safari Rally and the Tour de Corse, McRae could not better second place in the standings in either 1996 or 1997, on both occasions behind Finland and Mitsubishi Ralliart's Tommi Mäkinen. He helped Subaru complete their run of three consecutive manufacturers' titles during this time. In what would turn out to be his final season with the team, in 1998 he won three more rallies and placed third in the standings, as well as winning the Race of Champions in Gran Canaria, the Canary Islands.
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
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