The causes of rallies vary. Short-term rallies can result from news stories or events that create a short-term imbalance in supply and demand. Sizeable buying activity in a particular stock or sector by a large fund, or an introduction of a new product by a popular brand, can have a similar effect that results in a short-term rally. For example, almost every time Apple Inc. has launched a new iPhone, its stock has enjoyed a rally over the following months.
In Africa, 1950 saw the first French-run Méditerranée-le Cap, a 10,000-mile (16,000 km) rally from the Mediterranean to South Africa; it was run on and off until 1961, when the new political situation hastened its demise.[51] In 1953 East Africa saw the demanding Coronation Safari, which went on to become the Safari Rally and a World Championship round,[52] to be followed in due course by the Rallye du Maroc and the Rallye Côte d'Ivoire. Australia's Redex Round Australia Trial also dates from 1953, although this remained isolated from the rest of the rallying world.[53]
Her partnership with Sanders on the climate emergency declaration offers a new rallying cry for White House hopefuls trying to mobilize voters on the party’s left flank who want a stronger focus on global warming from the Democratic nominee. — Elana Schor, BostonGlobe.com, "Plan by Sanders, Ocasio-Cortez to declare climate emergency," 9 July 2019 After it was first recorded in the 1960s, the haunting song of the humpback whale became an environmental rallying cry, a source of scientific curiosity and even a meditation soundtrack. — Jason Daley, Smithsonian, "Listen to the First Known Song of the North Pacific Right Whale," 24 June 2019 Mr Morsi’s death might provide a rallying point for Mr Sisi’s foes. — The Economist, "Muhammad Morsi, Egypt’s only democratic ruler, dies in court," 17 June 2019 This would seem a fierce rallying cry in the culture war, but really — like the denunciations of the American political order from a smattering of Catholic writers — comes from a place of despair that, if acted on, would promise only futility. — Rich Lowry, National Review, "The Post-Liberal Dead End," 7 June 2019 But can women’s soccer, long of minor interest in France, truly become a national focal point or, better yet, a rallying point? — Christopher Clarey, New York Times, "France’s Men Won the World Cup Last Summer. Its Women Want a Title to Match.," 6 June 2019 The yellow-vest movement, which began in November as a protest against an increase in gasoline tax, has become a broader rallying cry against Mr. Macron. — Noemie Bisserbe, WSJ, "Calls for Yellow-Vests to Debate, Not Demonstrate, Fall on Deaf Ears," 19 Jan. 2019 Unlike many celebrities, masters of feeds that serve as shrines to themselves, Hathaway is more likely to compose an inspirational message, a political rallying cry, or—gasp—a picture celebrating another star. — Elizabeth Holmes, Town & Country, "Anne Hathaway Is Nobody's Punching Bag," 8 Jan. 2019 This week the trade war was escalated and markets shrugged it off with copper rallying. — Paul Garvey, WSJ, "Copper Surges as Tariff Fears Ebb," 21 Sep. 2018
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
The main change over that period has been in the cars, and in the professionalisation and commercialisation of the sport. Manufacturers had entered works cars in rallies, and in their forerunner and cousin events, from the very beginning: the 1894 Paris-Rouen was mainly a competition between them, while the Thousand Mile Trial of 1900 had more trade than private entries.
The term "rally", as a branch of motorsport, probably dates from the first Monte Carlo Rally of January 1911. Until the late 1920s, few if any other events used the term.[1] Rallying itself can be traced back to the 1894 Paris–Rouen Horseless Carriage Competition (Concours des Voitures sans Chevaux), sponsored by a Paris newspaper, Le Petit Journal, which attracted considerable public interest and entries from leading manufacturers. Prizes were awarded to the vehicles by a jury based on the reports of the observers who rode in each car; the official winner was Albert Lemaître driving a 3 hp Peugeot, although the Comte de Dion had finished first but his steam powered vehicle was ineligible for the official competition.[2] This event led directly to a period of city-to-city road races in France and other European countries, which introduced many of the features found in later rallies: individual start times with cars running against the clock rather than head to head; time controls at the entry and exit points of towns along the way; road books and route notes; and driving over long distances on ordinary, mainly gravel, roads, facing hazards such as dust, traffic, pedestrians and farm animals.

In Africa, 1950 saw the first French-run Méditerranée-le Cap, a 10,000-mile (16,000 km) rally from the Mediterranean to South Africa; it was run on and off until 1961, when the new political situation hastened its demise.[51] In 1953 East Africa saw the demanding Coronation Safari, which went on to become the Safari Rally and a World Championship round,[52] to be followed in due course by the Rallye du Maroc and the Rallye Côte d'Ivoire. Australia's Redex Round Australia Trial also dates from 1953, although this remained isolated from the rest of the rallying world.[53]
With victory in the Safari Rally in 2002, McRae made the record books as the driver with most event wins in the World Rally Championship. His record has since been broken by Carlos Sainz, Sébastien Loeb and Marcus Grönholm. McRae's contract with Ford came to an end following the 2002 season, and after reportedly asking for wages of five million pounds a year, Ford decided against renewing the contract, reluctant to commit such a high amount of their budget to a driver's salary. The two parties split on amicable terms, with Ford's European director of motorsport Martin Whitaker stating "On behalf of all of us at Ford Motor Company I would like to publicly thank Colin and Nicky for their efforts during the past four years with the Ford team. I wish them both well in the future."[15] McRae said of his time with Ford "It's been a very successful four years, we've achieved a lot of very good results and I'm quite happy that myself and Ford have had a very successful partnership."[16]

Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.

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