After several years of varying success, McRae switched to the M-Sport-run Ford factory team for 1999, driving the new Ford Focus rally car. The deal saw McRae earning six million pounds over two years, which at the time made him the highest earning rally driver in history.[12] This move was immediately rewarded with two consecutive wins at the Safari Rally and Rally Portugal. A number of shunts and reliability issues for the new car for much of the rest of that season, however, resulted in only sixth place in the championship standings overall. Moreover, a rare personal pointless run had begun for McRae that year which was only to be halted with a podium on the following February's Swedish Rally, the beginning of a recovery which saw McRae victorious on the asphalt turns of Catalunya and the gravel of Greece, and post 4th in the 2000 overall standings. Midway through the 2000 season, the lacking reliability of the Focus had led to McRae threatening to leave the team if the problems continued.[13] The upturn towards the end of the season resulted in him deciding to renew his contract with Ford for a further two years.[14] McRae's intermittent success with Ford continued into 2001, where after failing to score in any of the first four rounds, including having momentarily led defending winner Tommi Mäkinen on the stages of the season opening Monte Carlo Rally prior to being forced into retirement, he then went on to score three consecutive victories in Argentina, Cyprus and Greece to tie with Mäkinen at the top of the points table. However, having again led the championship outright entering the final round in Great Britain, McRae once more missed out on a possible second title, crashing out and finishing second in the drivers championship, two points behind Subaru's Richard Burns.
As public interest grew, car companies started to introduce special models or variants for rallying, such as the British Motor Corporation's highly successful Mini Cooper, introduced in 1962, and its successor the Mini Cooper S (1963), developed by the Cooper Car Company. Shortly after, Ford of Britain first hired Lotus to create a high-performance version of their Cortina family car, then in 1968 launched the Escort Twin Cam, one of the most successful rally cars of its era.[61] Similarly, Abarth developed high performance versions of Fiats 124 roadster and 131 saloon.

Her partnership with Sanders on the climate emergency declaration offers a new rallying cry for White House hopefuls trying to mobilize voters on the party’s left flank who want a stronger focus on global warming from the Democratic nominee. — Elana Schor, BostonGlobe.com, "Plan by Sanders, Ocasio-Cortez to declare climate emergency," 9 July 2019 After it was first recorded in the 1960s, the haunting song of the humpback whale became an environmental rallying cry, a source of scientific curiosity and even a meditation soundtrack. — Jason Daley, Smithsonian, "Listen to the First Known Song of the North Pacific Right Whale," 24 June 2019 Mr Morsi’s death might provide a rallying point for Mr Sisi’s foes. — The Economist, "Muhammad Morsi, Egypt’s only democratic ruler, dies in court," 17 June 2019 This would seem a fierce rallying cry in the culture war, but really — like the denunciations of the American political order from a smattering of Catholic writers — comes from a place of despair that, if acted on, would promise only futility. — Rich Lowry, National Review, "The Post-Liberal Dead End," 7 June 2019 But can women’s soccer, long of minor interest in France, truly become a national focal point or, better yet, a rallying point? — Christopher Clarey, New York Times, "France’s Men Won the World Cup Last Summer. Its Women Want a Title to Match.," 6 June 2019 The yellow-vest movement, which began in November as a protest against an increase in gasoline tax, has become a broader rallying cry against Mr. Macron. — Noemie Bisserbe, WSJ, "Calls for Yellow-Vests to Debate, Not Demonstrate, Fall on Deaf Ears," 19 Jan. 2019 Unlike many celebrities, masters of feeds that serve as shrines to themselves, Hathaway is more likely to compose an inspirational message, a political rallying cry, or—gasp—a picture celebrating another star. — Elizabeth Holmes, Town & Country, "Anne Hathaway Is Nobody's Punching Bag," 8 Jan. 2019 This week the trade war was escalated and markets shrugged it off with copper rallying. — Paul Garvey, WSJ, "Copper Surges as Tariff Fears Ebb," 21 Sep. 2018


Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
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