1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin.[56] Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won.[57] These were followed in 1974 by the London-Sahara-Munich World Cup Rally,[58] and in 1977 by the Singapore Airlines London-Sydney Rally.[59]

The First World War brought a lull to rallying. The Monte Carlo Rally was not resuscitated until 1924, but since then, apart from World War II and its aftermath, it has been an annual event and remains a regular round of the World Rally Championship. In the 1930s, helped by the tough winters, it became the premier European rally, attracting 300 or more participants.[27]
While nowadays we are used to rally cars being visually close relatives to hot hatchbacks and saloons, it wasn’t always this way. The Lancia Stratos was the first car purpose built for the World Rally Championship; however, its rakish supercar looks and Ferrari-sourced V6 suggested it was better suited to the car park outside Monte Carlo’s casino than the world’s toughest rally stages.
Road rallies are the original form, held on highways open to normal traffic, where the emphasis is not on outright speed but on accurate timekeeping and navigation and on vehicle reliability, often on difficult roads and over long distances. They are now primarily amateur events. There are several types of road rallies testing accuracy, navigation or problem solving. Some common types are: Regularity rally or a Time-Speed-Distance rally (also TSD rally, testing ability to stay on track and on time),[62] others are Monte-Carlo styles (Monte Carlo, Pan Am, Pan Carlo, Continental) rally (testing navigation and timing), and various Gimmick rally types (testing logic and observation).
Driving rules and regulations in the real world sadly prevent us from racing everywhere at breakneck speeds and performing hell-raising stunts and turns. Only professional rally and racing drivers can play out their wildest fantasy’s and satiate their lust for speed on the track or rally course. We watch them with envy as they dangerously accelerate around corners, fly over road bumps and career through all kinds of terrain in their finely tuned rally cars. From the tantalizing dessert races in Dakar, to the high-adrenaline rally championships, there is something inherently cool and exciting about this sport.
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
In an attempt to cut costs, since 2006 new regulations required mechanical front and rear differentials, while the central differential remained active. Active suspension and water injections were also prohibited. Cars entered by a manufacturer had to be equipped with the same engine for two rallies; further limitations were imposed on the changing of some parts, including suspension, steering, turbochargers and gearboxes.
Longer term rallies are typically the outcome of events with a longer-term impact such as changes in government tax or fiscal policy, business regulation or interest rates. Economic data announcements that signal positive changes in business and economic cycles also have a longer lasting impact that may cause shifts in investment capital from one sector to another. For example, a significant lowering of interest rates may cause investors to shift from fixed income instruments to equities. This would create a rally in the equities markets.
The 1974 London-Sahara-Munich World Cup Rally followed four years later. The rally travelled southwards into Africa but a navigational error saw most of the rally become lost in Algerian desert. Eventually only seven teams reached the southernmost point of the rally in Nigeria with five teams making it back to West Germany having driven all legs and only the winning team completing the full distance. This, coupled with the economic climate of the 1970s the heat went out of intercontinental rallying after a second London–Sydney Marathon in 1977. The concept though was revived in 1979 for the original Paris-Dakar Rally. The success of the Dakar would eventually see intercontinental rallying recognised as its own discipline; the Rally Raid.
His first WRC event was the 1987 Swedish Rally behind the wheel of his Nova, and again two years later, driving the Sierra and finishing 15th overall. Later that year, he finished 5th overall at Rally New Zealand in a rear wheel drive Sierra Cosworth. By 1990 McRae was driving a Sierra Cosworth 4x4 and achieved sixth place in that year's RAC Rally, despite several accidents. 1991 saw McRae turn professional as he was signed by Prodrive boss David Richards to his Subaru team in the British Rally Championship for an annual wage of approximately £10,000.[9] McRae was British Rally Champion in both 1991 and 1992, soon graduating to the Subaru factory team at World Rally Championship level.[10] 1992 also saw Colin McRae make his début in the British Touring Car Championship, with a one-off appearance for the Prodrive-run BMW factory team at the Knockhill round. In the second of the two races of the event, McRae collided with Matt Neal. Race officials found McRae to have caused an avoidable collision and subsequently disqualified him.[11]

Rallies usually present a multitude of moneymaking opportunities for investors because prices are generally rising across the board. But rallies don’t last forever, and they don’t always give advance notice of their arrival, so the investor must know when to buy and when to sell to maximize his or her profits. This means the investor must attempt to "time the market" or gauge when a rally has begun and when it is ending.
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In 1986, driving a Talbot Sunbeam, McRae entered the Scottish Rally Championship and soon made a name for himself with his speed and exciting style of driving. His driving style drew many comparisons to Finnish ex-World Rally Champion Ari Vatanen, whom McRae had always idolised. In 1988 he performed a giant-killing act when he took the Scottish Rally Championship series crown in a humble Vauxhall Nova. Craving more power, his next car was a Ford Sierra XR 4x4.
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
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