1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin.[56] Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won.[57] These were followed in 1974 by the London-Sahara-Munich World Cup Rally,[58] and in 1977 by the Singapore Airlines London-Sydney Rally.[59]
Rally is a form of motorsport that takes place on public or private roads with modified production or specially built road-legal cars. It is distinguished by running not on a circuit, but instead in a point-to-point format in which participants and their co-drivers drive between set control points (special stages), leaving at regular intervals from one or more start points. Rallies may be won by pure speed within the stages or alternatively by driving to a predetermined ideal journey time within the stages.
Between 1997 and 2010, the regulations mandated that World Rally Cars must have been built upon a production car with a minimum production run of 2500 units. A number of modifications could be made including increasing the engine displacement up to 2.0L, forced induction (including an anti-lag system), addition of four wheel drive, fitment of a sequential gearbox, modified suspension layout and attachment points, aerodynamic body modifications, weight reduction to a minimum of 1230 kg and chassis strengthening for greater rigidity. The maximum width was set at 1770 mm while front and rear tracks shouldn't exceed 1550 mm.
Two ultra long distance challenges took place at this time. The Peking-Paris of 1907 was not officially a competition, but a "raid", the French term for an expedition or collective endeavour whose promoters, the newspaper "Le Matin", rather optimistically expected participants to help each other; it was 'won' by Prince Scipione Borghese, Luigi Barzini, and Ettore Guizzardi in an Itala.[24] The New York–Paris of the following year, which went via Japan and Siberia, was won by George Schuster and others in a Thomas Flyer.[25] Each event attracted only a handful of adventurous souls, but in both cases the successful drivers exhibited characteristics modern rally drivers would recognise: meticulous preparation, mechanical skill, resourcefulness, perseverance and a certain single-minded ruthlessness. The New York–Seattle race of 1909, if shorter, was no easier. Rather gentler (and more akin to modern rallying) was the Glidden Tour, run by the American Automobile Association between 1902 and 1913, which had timed legs between control points and a marking system to determine the winners.[26]

Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
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