The RAC Rally had formally become an International event in 1951, but Britain's laws precluded the closure of public highways for special stages. This meant it had to rely on short manoeuvrability tests, regularity sections and night map-reading navigation to find a winner, which made it unattractive to foreign crews. In 1961, Jack Kemsley was able to persuade the Forestry Commission to open their many hundreds of miles of well surfaced and sinuous gravel roads, and the event was transformed into one of the most demanding and popular in the calendar, by 1983 having over 600 miles (970 km) of stage. It is now called Rally GB.
Unlike the requirements for the preceding Group A cars, manufacturers were no longer required to build "homologation specials" in order to meet approval. The base model did not need to have all the characteristics of the WRC car, as evidenced from cars such the Peugeot 206, 307, Citroën Xsara and Škoda Fabia, which during this period had no road car variant with a turbocharged petrol engine or four wheel drive. One of the requirements was a minimum length of 4000 mm; the standard Peugeot 206 had an overall length of 3835 mm and Peugeot had to produce at least 2500 units featuring extended bumpers to comply with the required dimensions.
As public interest grew, car companies started to introduce special models or variants for rallying, such as the British Motor Corporation's highly successful Mini Cooper, introduced in 1962, and its successor the Mini Cooper S (1963), developed by the Cooper Car Company. Shortly after, Ford of Britain first hired Lotus to create a high-performance version of their Cortina family car, then in 1968 launched the Escort Twin Cam, one of the most successful rally cars of its era. Similarly, Abarth developed high performance versions of Fiats 124 roadster and 131 saloon.
Longer term rallies are typically the outcome of events with a longer-term impact such as changes in government tax or fiscal policy, business regulation or interest rates. Economic data announcements that signal positive changes in business and economic cycles also have a longer lasting impact that may cause shifts in investment capital from one sector to another. For example, a significant lowering of interest rates may cause investors to shift from fixed income instruments to equities. This would create a rally in the equities markets.
Starting in 2011, rules for WRC cars changed to be more restrictive. Now regulations were derived from Super 2000 cars with a different aerodynamic kit. The cars were smaller models (there was no longer a minimum 4m length), with a 1600 cm3 direct injection turbo-charged engine with a 33 mm diameter air restrictor and a maximum pressure of 2.5 bar absolute (this will limit torque to about 400 N.m or less).
1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.