1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.
Pacenotes are a unique and major tool in modern rallying. Television spectators will occasionally notice the voice of a co-driver in mid-race reading the pacenotes over the car's internal intercom. These pacenotes provide a detailed description of the course and allow the driver to predict conditions ahead and prepare for various course conditions such as turns and jumps.
Two ultra long distance challenges took place at this time. The Peking-Paris of 1907 was not officially a competition, but a "raid", the French term for an expedition or collective endeavour whose promoters, the newspaper "Le Matin", rather optimistically expected participants to help each other; it was 'won' by Prince Scipione Borghese, Luigi Barzini, and Ettore Guizzardi in an Itala. The New York–Paris of the following year, which went via Japan and Siberia, was won by George Schuster and others in a Thomas Flyer. Each event attracted only a handful of adventurous souls, but in both cases the successful drivers exhibited characteristics modern rally drivers would recognise: meticulous preparation, mechanical skill, resourcefulness, perseverance and a certain single-minded ruthlessness. The New York–Seattle race of 1909, if shorter, was no easier. Rather gentler (and more akin to modern rallying) was the Glidden Tour, run by the American Automobile Association between 1902 and 1913, which had timed legs between control points and a marking system to determine the winners.
With victory in the Safari Rally in 2002, McRae made the record books as the driver with most event wins in the World Rally Championship. His record has since been broken by Carlos Sainz, Sébastien Loeb and Marcus Grönholm. McRae's contract with Ford came to an end following the 2002 season, and after reportedly asking for wages of five million pounds a year, Ford decided against renewing the contract, reluctant to commit such a high amount of their budget to a driver's salary. The two parties split on amicable terms, with Ford's European director of motorsport Martin Whitaker stating "On behalf of all of us at Ford Motor Company I would like to publicly thank Colin and Nicky for their efforts during the past four years with the Ford team. I wish them both well in the future." McRae said of his time with Ford "It's been a very successful four years, we've achieved a lot of very good results and I'm quite happy that myself and Ford have had a very successful partnership."
The funeral for Colin and Johnny took place on 26 September at Daldowie Crematorium near Glasgow, conducted by the Rev Tom Houston, who had married the McRaes, and the Rev Steven Reid, chaplain at Johnny's school. An address was given by Robbie Head, a former rally driver and commentator who was a close friend of McRae's, with the Rev Houston giving the benediction. McRae's niece and nephews performed the tune Highland Cathedral, a popular funeral song. The song "(Sittin' on) the Dock of the Bay" by Otis Redding, a favourite song of McRae's, was played when the family entered the chapel (coincidentally, Redding himself also died in an air crash). The Proclaimers' song "I'm on My Way" was played when they left. Colin and Johnny McRae were cremated in the same coffin. Among the attendees at the funeral were fellow Scottish racing drivers Jackie Stewart and Dario Franchitti.