The causes and characteristics of rallies vary, but most financial theorists agree that economic cycles and investor sentiment both play a role in the creation and momentum of rallies. In general, information about a strong or strengthening economy, indicated by high employment, high disposable income, low inflation and high business profits usually ushers in a rally. The existence of several new trading highs for well-known companies also indicates a rally is occurring. It is important to note that government involvement affects rallies: Changing the federal funds rate or tax rates indirectly encourages economic expansion or contraction.
Initially, most of the major postwar rallies were fairly gentlemanly, but the organisers of the French Alpine and the Liège (which moved its turning point from Rome into Yugoslavia in 1956) straight away set difficult time schedules: the Automobile Club de Marseille et Provence laid on a long tough route over a succession of rugged passes, stated that cars would have to be driven flat out from start to finish, and gave a coveted Coupe des Alpes ("Alpine Cup") to anyone achieving an unpenalised run; while Belgium's Royal Motor Union made clear no car was expected to finish the Liège unpenalised – when one did (1951 winner Johnny Claes in a Jaguar XK120) they tightened the timing to make sure it never happened again. These two events became the ones for "the men" to do. The Monte, because of its glamour, got the media coverage and the biggest entries (and in snowy years was also a genuine challenge); while the Acropolis took advantage of Greece's appalling roads to become a truly tough event. In 1956 came Corsica's Tour de Corse, 24 hours of virtually non-stop flat out driving on some of the narrowest and twistiest mountain roads on the planet – the first major rally to be won by a woman, Belgium's Gilberte Thirion, in a Renault Dauphine.[unreliable source?]
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Pacenotes are a unique and major tool in modern rallying. Television spectators will occasionally notice the voice of a co-driver in mid-race reading the pacenotes over the car's internal intercom. These pacenotes provide a detailed description of the course and allow the driver to predict conditions ahead and prepare for various course conditions such as turns and jumps.
Analysts spend thousands of hours trying to mathematically determine what will trigger the next rally and how long it will last. Technical analysis is especially prevalent in this effort, although less sophisticated indicators such as hemline fashions or the NFL division of the latest Super Bowl winner also provide fodder for such predictions. This in turn can sometimes lead to speculation that a rally is just around the corner, which can then become a self-fulfilling prophecy.
With victory in the Safari Rally in 2002, McRae made the record books as the driver with most event wins in the World Rally Championship. His record has since been broken by Carlos Sainz, Sébastien Loeb and Marcus Grönholm. McRae's contract with Ford came to an end following the 2002 season, and after reportedly asking for wages of five million pounds a year, Ford decided against renewing the contract, reluctant to commit such a high amount of their budget to a driver's salary. The two parties split on amicable terms, with Ford's European director of motorsport Martin Whitaker stating "On behalf of all of us at Ford Motor Company I would like to publicly thank Colin and Nicky for their efforts during the past four years with the Ford team. I wish them both well in the future." McRae said of his time with Ford "It's been a very successful four years, we've achieved a lot of very good results and I'm quite happy that myself and Ford have had a very successful partnership."
For 2003, McRae signed for Citroën, a team of winning pedigree due to its successes of the previous year with young Frenchman Sébastien Loeb but otherwise undertaking its first complete campaign at World Rally Championship level. McRae's second-place finish on his début in Monte Carlo alongside Loeb and Carlos Sainz whom, aboard the Xsara WRC, helped complete a 1–2–3 finish, transpired to be the finest result he would achieve for the team, for the season was to end with seventh in the drivers' championship, with no victories. Rule changes that were to be brought in for the 2004 season changed the previous practice of having three nominated points-scorers within a team to two. With Loeb partway through a multiple year contract, this meant the Citroën factory team, under Guy Frequelin's leadership, were forced to choose between dropping McRae or Sainz. With Sainz being the more successful of the two during the 2003 season, it was McRae who had to look elsewhere for 2004. David Richards, McRae's former boss at Subaru, who had by now taken over WRC's commercial rights holders ISC and worried that the loss of a character like McRae would damage his ability to market the sport, set about trying to help McRae find a drive for 2004. McRae was unable to find a team, and for the first time in over ten years he would not be competing in the World Rally Championship.
In Ireland, the first Ulster Motor Rally (1931) was run from multiple starting points. After several years in this format, it transitioned into the 1,000-mile (1,600 km) Circuit of Ireland Rally. In Italy, Benito Mussolini's government encouraged motorsport of all kinds and facilitated road racing, so the sport quickly restarted after World War I. In 1927 the Mille Miglia (Thousand Mile) was founded, run over a 1,000-mile (1,600 km) loop of highways from Brescia to Rome and back. It continued in this form until 1938.
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In 1986, driving a Talbot Sunbeam, McRae entered the Scottish Rally Championship and soon made a name for himself with his speed and exciting style of driving. His driving style drew many comparisons to Finnish ex-World Rally Champion Ari Vatanen, whom McRae had always idolised. In 1988 he performed a giant-killing act when he took the Scottish Rally Championship series crown in a humble Vauxhall Nova. Craving more power, his next car was a Ford Sierra XR 4x4.
The 1974 London-Sahara-Munich World Cup Rally followed four years later. The rally travelled southwards into Africa but a navigational error saw most of the rally become lost in Algerian desert. Eventually only seven teams reached the southernmost point of the rally in Nigeria with five teams making it back to West Germany having driven all legs and only the winning team completing the full distance. This, coupled with the economic climate of the 1970s the heat went out of intercontinental rallying after a second London–Sydney Marathon in 1977. The concept though was revived in 1979 for the original Paris-Dakar Rally. The success of the Dakar would eventually see intercontinental rallying recognised as its own discipline; the Rally Raid.
Between 1997 and 2010, the regulations mandated that World Rally Cars must have been built upon a production car with a minimum production run of 2500 units. A number of modifications could be made including increasing the engine displacement up to 2.0L, forced induction (including an anti-lag system), addition of four wheel drive, fitment of a sequential gearbox, modified suspension layout and attachment points, aerodynamic body modifications, weight reduction to a minimum of 1230 kg and chassis strengthening for greater rigidity. The maximum width was set at 1770 mm while front and rear tracks shouldn't exceed 1550 mm.
Longer term rallies are typically the outcome of events with a longer-term impact such as changes in government tax or fiscal policy, business regulation or interest rates. Economic data announcements that signal positive changes in business and economic cycles also have a longer lasting impact that may cause shifts in investment capital from one sector to another. For example, a significant lowering of interest rates may cause investors to shift from fixed income instruments to equities. This would create a rally in the equities markets.
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.