In countries where there was no shortage of demanding roads across remote terrain, other events sprang up. In South America, the biggest of these took the form of long distance city to city races, each of around 5,000 to 6,000 miles (8,000–9,500 km), divided into daily legs. The first was the Gran Premio del Norte of 1940, run from Buenos Aires to Lima and back; it was won by Juan Manuel Fangio in a much modified Chevrolet coupé. This event was repeated in 1947, and in 1948 an even more ambitious one was held, the Gran Premio de la América del Sur from Buenos Aires to Caracas, Venezuela—Fangio had an accident in which his co-driver was killed. Then in 1950 came the fast and dangerous Carrera Panamericana, a 1,911-mile (3,075 km) road race in stages across Mexico to celebrate the opening of the asphalt highway between the Guatemala and United States borders, which ran until 1954. All these events fell victim to the cost – financial, social and environmental – of putting them on in an increasingly complex and developed world, although smaller road races continued long after, and a few still do in countries like Bolivia.
Rallying is also unique in its choice of where and when to race. Rallies take place on all surfaces and in all conditions: asphalt (tarmac), gravel, or snow and ice, sometimes more than one in a single rally, depending on the course and event. Rallies are also run every month of the year, in every climate from bitter cold to monsoonal rain. As a result of the drivers not knowing exactly what lies ahead, the lower traction available on dirt roads, and the driving characteristics of small cars, the drivers are much less visibly smooth than circuit racers, regularly sending the car literally flying over bumps, and sliding the cars out of corners.
1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.
The World Rally Championship now visits nearly all continents, taking its stylish sideways driving style and specialized cars to a vast global market, estimated by some to be second only to the Formula One juggernaut. This has produced unprecedented levels of visibility in recent years, but in many ways removed the motorsport from its grassroots past. For better or worse, rally has become a lucrative business.
McRae was married to Alison, and had two children, Hollie and Johnny. McRae moved to the principality of Monaco in 1995, partly through his friendship with David Coulthard. However, as his young family grew up, he spent more time back at his home in Lanarkshire—accepting the higher tax liability of living in Scotland. The couple bought the 17th century Jerviswood House.
Italy had been running road competitions since 1895, when a reliability trial was run from Turin to Asti and back. The country's first true motor race was held in 1897 along the shore of Lake Maggiore, from Arona to Stresa and back. This led to a long tradition of road racing, including events like Sicily's Targa Florio (from 1906) and Giro di Sicilia (Tour of Sicily, 1914), which went right round the island, both of which continued on and off until after World War II. The first Alpine event was held in 1898, the Austrian Touring Club's three-day Automobile Run through South Tyrol, which included the infamous Stelvio Pass.
McRae's outstanding performance with the Subaru World Rally Team enabled the team to win the World Rally Championship Constructors' title three times in succession in 1995, 1996 and 1997. After a four-year spell with the Ford Motor Co. team, which saw McRae win nine events, he moved to Citroën World Rally Team in 2003 where, despite not winning an event, he helped them win the first of their three consecutive manufacturers' titles. He was appointed a Member of the Order of the British Empire for services to motorsport in 1996.
For 2003, McRae signed for Citroën, a team of winning pedigree due to its successes of the previous year with young Frenchman Sébastien Loeb but otherwise undertaking its first complete campaign at World Rally Championship level. McRae's second-place finish on his début in Monte Carlo alongside Loeb and Carlos Sainz whom, aboard the Xsara WRC, helped complete a 1–2–3 finish, transpired to be the finest result he would achieve for the team, for the season was to end with seventh in the drivers' championship, with no victories. Rule changes that were to be brought in for the 2004 season changed the previous practice of having three nominated points-scorers within a team to two. With Loeb partway through a multiple year contract, this meant the Citroën factory team, under Guy Frequelin's leadership, were forced to choose between dropping McRae or Sainz. With Sainz being the more successful of the two during the 2003 season, it was McRae who had to look elsewhere for 2004. David Richards, McRae's former boss at Subaru, who had by now taken over WRC's commercial rights holders ISC and worried that the loss of a character like McRae would damage his ability to market the sport, set about trying to help McRae find a drive for 2004. McRae was unable to find a team, and for the first time in over ten years he would not be competing in the World Rally Championship.
In 1980, a German car maker, Audi, at that time not noted for their interest in rallying, introduced a rather large and heavy coupé version of their family saloon, installed a turbocharged 2.1 litre five-cylinder engine, and fitted it with four-wheel drive. Thus the Audi Quattro was born. International regulations had prohibited four-wheel drive; but FISA accepted that this was a genuine production car, and changed the rules. The Quattro quickly became the car to beat on snow, ice or gravel; and in 1983 took Hannu Mikkola to the World Rally Championship title. Other manufacturers had no production four-wheel drive car on which to base their response, so FISA was persuaded to change the rules, and open the Championship to cars in Group B. This allowed cars to be much further removed from production models, and so was created a generation of rallying supercars, of which the most radical and impressive were the Peugeot 205 T16, Renault 5 Turbo and the Lancia Delta S4, with flimsy fibreglass bodies roughly the shape of the standard car tacked onto lightweight spaceframe chassis, four-wheel drive, and power outputs reportedly as high as 600 hp (450 kW). Further Group B cars were developed by Ford (the RS200), British Leyland (the Metro 6R4) and many others, but these were less successful.