Gruelling long distance events continued to be run. In 1967, a group of American offroaders created the Mexican 1000 Rally, a tough 1,000-mile race for cars and motorcycles which ran the length of the Baja California peninsula, much of it initially over roadless desert, which quickly gained fame as the Baja 1000, today run by the SCORE organization. "Baja" events now take place in a number of other countries worldwide.
The ultimate Grey Poupon car, except sideways on dirt. Funded by Christian Dior and his Jules fragrance, the Corniche rally car competed in the fearsome Paris-Dakar. In truth, there's very little Rolls-Royce to the Corniche rally car: it's a tubular chassis fitted with a four-wheel-drive system from a Toyota Land Cruiser and a small-block Chevy V-8. But, it looks like a Rolls, and that's what counts.
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As public interest grew, car companies started to introduce special models or variants for rallying, such as the British Motor Corporation's highly successful Mini Cooper, introduced in 1962, and its successor the Mini Cooper S (1963), developed by the Cooper Car Company. Shortly after, Ford of Britain first hired Lotus to create a high-performance version of their Cortina family car, then in 1968 launched the Escort Twin Cam, one of the most successful rally cars of its era. Similarly, Abarth developed high performance versions of Fiats 124 roadster and 131 saloon.
Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.
When rallying really took off in the ’80s and ’90s it spawned a new type of performance car. These cars were built for tarmac and mud stages, so their road-going cousins were naturally well-suited to real world conditions. What’s more, they often had four doors, plenty of legroom and a boot (trunk) in the back. And the best bit? Pretty much anyone could buy one and, depending on how deep your pockets were, become Blomqvist, McRae, or Mäkinen.
Since then, the nature of the events themselves has evolved relatively slowly. The increasing costs, both of organization and of competing, as well as safety concerns, have, over the last twenty years, brought progressively shorter rallies, shorter stages and the elimination of nighttime running, scornfully referred to as "office hours rallying" by older hands. Some of the older international events have gone, replaced by others from a much wider spread of countries around the world, until today rallying is truly a worldwide sport. At the same time, fields have shrunk dramatically, as the amateur in his near-standard car is squeezed out.
The main change over that period has been in the cars, and in the professionalisation and commercialisation of the sport. Manufacturers had entered works cars in rallies, and in their forerunner and cousin events, from the very beginning: the 1894 Paris-Rouen was mainly a competition between them, while the Thousand Mile Trial of 1900 had more trade than private entries.
Therefore, the Analytical has orders to produce the cream of the cream of his binns, and therefore it falls out that rallying becomes rather a trying word for the occasion; Lady Tippins being observed gamely to inculcate the necessity of rearing round their dear Veneering; Podsnap advocating roaring round him; Boots and Brewer declaring their intention of reeling round him; and Veneering thanking his devoted friends one and all, with great emotion, for rarullarulling round him.
In 1980, a German car maker, Audi, at that time not noted for their interest in rallying, introduced a rather large and heavy coupé version of their family saloon, installed a turbocharged 2.1 litre five-cylinder engine, and fitted it with four-wheel drive. Thus the Audi Quattro was born. International regulations had prohibited four-wheel drive; but FISA accepted that this was a genuine production car, and changed the rules. The Quattro quickly became the car to beat on snow, ice or gravel; and in 1983 took Hannu Mikkola to the World Rally Championship title. Other manufacturers had no production four-wheel drive car on which to base their response, so FISA was persuaded to change the rules, and open the Championship to cars in Group B. This allowed cars to be much further removed from production models, and so was created a generation of rallying supercars, of which the most radical and impressive were the Peugeot 205 T16, Renault 5 Turbo and the Lancia Delta S4, with flimsy fibreglass bodies roughly the shape of the standard car tacked onto lightweight spaceframe chassis, four-wheel drive, and power outputs reportedly as high as 600 hp (450 kW). Further Group B cars were developed by Ford (the RS200), British Leyland (the Metro 6R4) and many others, but these were less successful.