In the 1960s, the competitions manager of BMC, Stuart Turner, hired a series of brave and gifted young Finns, skills honed on their country's highly competitive gravel or snow rallies, and the modern professional driver was born. As special stage rallying spread around the world Scandinavian drivers were challenged by drivers from Italy, Germany, Britain, Spain and elsewhere. Today, a World Champion may be of any nationality.
"bring together," c.1600, from French rallier, from Old French ralier "reassemble, unite again," from re- "again" (see re-) + alier "unite" (see ally (v.)). Intransitive meaning "pull together hastily, recover order, revive, rouse" is from 1660s. Related: Rallied; rallying. Rally round the flag (1862) is a line from popular American Civil War song "Battle Cry of Freedom."