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McRae died on 15 September 2007 when his helicopter, a Eurocopter AS350, crashed 1 mile (1.6 km) north of Lanark, Scotland, close to the McRae family home. McRae's five-year-old son Johnny, and two family friends, Graeme Duncan and Johnny's six-year-old friend Ben Porcelli, also died in the crash. McRae's previously active website, ColinMcRae.com, was later replaced with a memorial screen stating a few details about the crash, and then with a short statement released on behalf of McRae's father, Jimmy, and later a book of condolences.
The main change over that period has been in the cars, and in the professionalisation and commercialisation of the sport. Manufacturers had entered works cars in rallies, and in their forerunner and cousin events, from the very beginning: the 1894 Paris-Rouen was mainly a competition between them, while the Thousand Mile Trial of 1900 had more trade than private entries.
But this wasn’t enough. By 1984 rallying was all but deregulated, and Audi Sport introduced the Sport Quattro: a shortened, more powerful version of the original coupe, and regulations insisted that 214 were built for the road. With its wheelbase shortened a meaningful 12.6 inches between the B- and C-pillars, the Sport Quattro was more nimble and the bodywork featured numerous GRP and carbon-Kevlar panels. A massive KKK-K27 turbocharger helped increase power to 302hp on the road, while Stig Blomqvist had access to over 450hp in the rally Group B version.
On his promotion for 1993, McRae initially drove the Prodrive-built Group A Subaru Legacy alongside Finns Ari Vatanen, Hannu Mikkola and Markku Alén. McRae then won his first WRC rally in the car at that year's Rally New Zealand. It was also the first rally win for the newly formed Subaru World Rally Team, shortly before the Legacy was due to be pensioned off in favour of the new Subaru Impreza 555. Such were the rising fortunes of his young Subaru factory team as they competed against the frontrunning Toyota-powered Team TTE, who were excluded from the championship after the 1995 Rally Catalunya due to the use of an illegal air restrictor. It took only until 1995 for McRae to win the drivers title, which he secured with a victory in a straight contest with his double champion teammate, Carlos Sainz, on the season-ending Rally of Great Britain. Although still a winner with the outfit in individual rallies in succeeding years, including, increasingly, more specialised events such as the Acropolis Rally, Safari Rally and the Tour de Corse, McRae could not better second place in the standings in either 1996 or 1997, on both occasions behind Finland and Mitsubishi Ralliart's Tommi Mäkinen. He helped Subaru complete their run of three consecutive manufacturers' titles during this time. In what would turn out to be his final season with the team, in 1998 he won three more rallies and placed third in the standings, as well as winning the Race of Champions in Gran Canaria, the Canary Islands.
Therefore, the Analytical has orders to produce the cream of the cream of his binns, and therefore it falls out that rallying becomes rather a trying word for the occasion; Lady Tippins being observed gamely to inculcate the necessity of rearing round their dear Veneering; Podsnap advocating roaring round him; Boots and Brewer declaring their intention of reeling round him; and Veneering thanking his devoted friends one and all, with great emotion, for rarullarulling round him.