The main change over that period has been in the cars, and in the professionalisation and commercialisation of the sport. Manufacturers had entered works cars in rallies, and in their forerunner and cousin events, from the very beginning: the 1894 Paris-Rouen was mainly a competition between them, while the Thousand Mile Trial of 1900 had more trade than private entries.


The causes of rallies vary. Short-term rallies can result from news stories or events that create a short-term imbalance in supply and demand. Sizeable buying activity in a particular stock or sector by a large fund, or an introduction of a new product by a popular brand, can have a similar effect that results in a short-term rally. For example, almost every time Apple Inc. has launched a new iPhone, its stock has enjoyed a rally over the following months.
Italy had been running road competitions since 1895, when a reliability trial was run from Turin to Asti and back. The country's first true motor race was held in 1897 along the shore of Lake Maggiore, from Arona to Stresa and back.[10] This led to a long tradition of road racing, including events like Sicily's Targa Florio (from 1906[11]) and Giro di Sicilia (Tour of Sicily, 1914), which went right round the island,[12] both of which continued on and off until after World War II. The first Alpine event was held in 1898, the Austrian Touring Club's three-day Automobile Run through South Tyrol, which included the infamous Stelvio Pass.[13]
After several years of varying success, McRae switched to the M-Sport-run Ford factory team for 1999, driving the new Ford Focus rally car. The deal saw McRae earning six million pounds over two years, which at the time made him the highest earning rally driver in history.[12] This move was immediately rewarded with two consecutive wins at the Safari Rally and Rally Portugal. A number of shunts and reliability issues for the new car for much of the rest of that season, however, resulted in only sixth place in the championship standings overall. Moreover, a rare personal pointless run had begun for McRae that year which was only to be halted with a podium on the following February's Swedish Rally, the beginning of a recovery which saw McRae victorious on the asphalt turns of Catalunya and the gravel of Greece, and post 4th in the 2000 overall standings. Midway through the 2000 season, the lacking reliability of the Focus had led to McRae threatening to leave the team if the problems continued.[13] The upturn towards the end of the season resulted in him deciding to renew his contract with Ford for a further two years.[14] McRae's intermittent success with Ford continued into 2001, where after failing to score in any of the first four rounds, including having momentarily led defending winner Tommi Mäkinen on the stages of the season opening Monte Carlo Rally prior to being forced into retirement, he then went on to score three consecutive victories in Argentina, Cyprus and Greece to tie with Mäkinen at the top of the points table. However, having again led the championship outright entering the final round in Great Britain, McRae once more missed out on a possible second title, crashing out and finishing second in the drivers championship, two points behind Subaru's Richard Burns.
This particular era was not to last. On the 1986 Rallye de Portugal, four spectators were killed; then in May, on the Tour de Corse, Henri Toivonen went over the edge of a mountain road and was incinerated in the fireball that followed. FISA immediately changed the rules again: rallying after 1987 would be in Group A cars, closer to the production model. One notably successful car during this period was the Lancia Delta Integrale, dominating world rallying during 1987, 1988, 1989, 1990, 1991 and 1992 – winning six consecutive world rally championships, a feat yet unbeaten.

Colin Steele McRae, MBE (5 August 1968 – 15 September 2007) was a British[2] rally driver from Lanark, Scotland. The son of five-time British Rally Champion Jimmy McRae and brother of rally driver Alister McRae, Colin McRae was the 1991 and 1992 British Rally Champion and, in 1995 became the first British person and the youngest to win the World Rally Championship Drivers' title, a record he still holds.
In the wake of the ever more advanced rally cars of the 21st century is a trend towards historic rallying (also known as classic rallying), in which older cars compete under older rules.[64][65] This is a popular sport and even attracts some previous drivers back into the sport. Many who enter, however, have started their competition careers in historic rallying.
Following inspiration from the Colin McRae games, Dirt Rally has come to PC in 2015 as an "early access" title available via the Steam distribution service. Unlike the previous titles, this installment focuses on a realistic simulation of rallying. DiRT Rally has been released in December 2015 and includes some famous Colin McRae cars like his championship winning Subaru and his 2001 Ford Focus.
Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.
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