The 959 was one of the most technically advanced road cars of its time, variable torque-split all-wheel drive, tire-pressure monitoring, and a twin-turbo flat-six making over 400 horsepower. Porsche decided to show off the car's capabilities not by taking it racing, but by taking it rallying at the Paris-Dakar. This Rothmans-liveried legend is what resulted.
After several years of varying success, McRae switched to the M-Sport-run Ford factory team for 1999, driving the new Ford Focus rally car. The deal saw McRae earning six million pounds over two years, which at the time made him the highest earning rally driver in history. This move was immediately rewarded with two consecutive wins at the Safari Rally and Rally Portugal. A number of shunts and reliability issues for the new car for much of the rest of that season, however, resulted in only sixth place in the championship standings overall. Moreover, a rare personal pointless run had begun for McRae that year which was only to be halted with a podium on the following February's Swedish Rally, the beginning of a recovery which saw McRae victorious on the asphalt turns of Catalunya and the gravel of Greece, and post 4th in the 2000 overall standings. Midway through the 2000 season, the lacking reliability of the Focus had led to McRae threatening to leave the team if the problems continued. The upturn towards the end of the season resulted in him deciding to renew his contract with Ford for a further two years. McRae's intermittent success with Ford continued into 2001, where after failing to score in any of the first four rounds, including having momentarily led defending winner Tommi Mäkinen on the stages of the season opening Monte Carlo Rally prior to being forced into retirement, he then went on to score three consecutive victories in Argentina, Cyprus and Greece to tie with Mäkinen at the top of the points table. However, having again led the championship outright entering the final round in Great Britain, McRae once more missed out on a possible second title, crashing out and finishing second in the drivers championship, two points behind Subaru's Richard Burns.
In countries where there was no shortage of demanding roads across remote terrain, other events sprang up. In South America, the biggest of these took the form of long distance city to city races, each of around 5,000 to 6,000 miles (8,000–9,500 km), divided into daily legs. The first was the Gran Premio del Norte of 1940, run from Buenos Aires to Lima and back; it was won by Juan Manuel Fangio in a much modified Chevrolet coupé. This event was repeated in 1947, and in 1948 an even more ambitious one was held, the Gran Premio de la América del Sur from Buenos Aires to Caracas, Venezuela—Fangio had an accident in which his co-driver was killed. Then in 1950 came the fast and dangerous Carrera Panamericana, a 1,911-mile (3,075 km) road race in stages across Mexico to celebrate the opening of the asphalt highway between the Guatemala and United States borders, which ran until 1954. All these events fell victim to the cost – financial, social and environmental – of putting them on in an increasingly complex and developed world, although smaller road races continued long after, and a few still do in countries like Bolivia.
But this wasn’t enough. By 1984 rallying was all but deregulated, and Audi Sport introduced the Sport Quattro: a shortened, more powerful version of the original coupe, and regulations insisted that 214 were built for the road. With its wheelbase shortened a meaningful 12.6 inches between the B- and C-pillars, the Sport Quattro was more nimble and the bodywork featured numerous GRP and carbon-Kevlar panels. A massive KKK-K27 turbocharger helped increase power to 302hp on the road, while Stig Blomqvist had access to over 450hp in the rally Group B version.
1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.