Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.
Following his win at the Brands Hatch meeting of the 2007 World Touring Car Championship season, Andy Priaulx dedicated it to McRae, commenting that his death "shows how fragile life can be". McRae's former rival, four-time World Rally Champion Tommi Mäkinen commented the helicopter accident as terrifying news, and described McRae as "a pleasant fellow and a tough rival". Valentino Rossi, who was taught the basics of driving a rally car by McRae, said he was shocked and saddened by the sudden departure of the former World Rally Champion. Valentino dedicated his win at Estoril MotoGp in 2007 to Colin McRae saying to the media "I want to dedicate this to Colin McRae. He was one of my big idols when I was very young and it's because of him I have a big passion for rally".
McRae's death was met by much grief from former colleagues, rivals and fans alike. The announcement of his death took place during qualifying for the 2007 Belgian Grand Prix with ITV commentator James Allen informing viewers of his death. Formula One driver David Coulthard, a good friend of McRae, who was due to represent Scotland along with him in the Race of Champions at Wembley Stadium on 16 December, described him as "an understated yet fantastically talented individual", he also announced that he would race the 2007 Japanese Grand Prix with a helmet livery similar to that of McRae's as a tribute. During the finale of the 2007 Scottish Rally Championship, the "Colin McRae Forest Stages" held in Perth in September 2007, there was no number 1 car as McRae had been due to drive the course car on the event. Instead, his car was parked at the starting point of the rally, where fans were able to sign a book of condolences.
Rallies usually present a multitude of moneymaking opportunities for investors because prices are generally rising across the board. But rallies don’t last forever, and they don’t always give advance notice of their arrival, so the investor must know when to buy and when to sell to maximize his or her profits. This means the investor must attempt to "time the market" or gauge when a rally has begun and when it is ending.
On his promotion for 1993, McRae initially drove the Prodrive-built Group A Subaru Legacy alongside Finns Ari Vatanen, Hannu Mikkola and Markku Alén. McRae then won his first WRC rally in the car at that year's Rally New Zealand. It was also the first rally win for the newly formed Subaru World Rally Team, shortly before the Legacy was due to be pensioned off in favour of the new Subaru Impreza 555. Such were the rising fortunes of his young Subaru factory team as they competed against the frontrunning Toyota-powered Team TTE, who were excluded from the championship after the 1995 Rally Catalunya due to the use of an illegal air restrictor. It took only until 1995 for McRae to win the drivers title, which he secured with a victory in a straight contest with his double champion teammate, Carlos Sainz, on the season-ending Rally of Great Britain. Although still a winner with the outfit in individual rallies in succeeding years, including, increasingly, more specialised events such as the Acropolis Rally, Safari Rally and the Tour de Corse, McRae could not better second place in the standings in either 1996 or 1997, on both occasions behind Finland and Mitsubishi Ralliart's Tommi Mäkinen. He helped Subaru complete their run of three consecutive manufacturers' titles during this time. In what would turn out to be his final season with the team, in 1998 he won three more rallies and placed third in the standings, as well as winning the Race of Champions in Gran Canaria, the Canary Islands.
In 1986, driving a Talbot Sunbeam, McRae entered the Scottish Rally Championship and soon made a name for himself with his speed and exciting style of driving. His driving style drew many comparisons to Finnish ex-World Rally Champion Ari Vatanen, whom McRae had always idolised. In 1988 he performed a giant-killing act when he took the Scottish Rally Championship series crown in a humble Vauxhall Nova. Craving more power, his next car was a Ford Sierra XR 4x4.
This particular era was not to last. On the 1986 Rallye de Portugal, four spectators were killed; then in May, on the Tour de Corse, Henri Toivonen went over the edge of a mountain road and was incinerated in the fireball that followed. FISA immediately changed the rules again: rallying after 1987 would be in Group A cars, closer to the production model. One notably successful car during this period was the Lancia Delta Integrale, dominating world rallying during 1987, 1988, 1989, 1990, 1991 and 1992 – winning six consecutive world rally championships, a feat yet unbeaten.