When rallying really took off in the ’80s and ’90s it spawned a new type of performance car. These cars were built for tarmac and mud stages, so their road-going cousins were naturally well-suited to real world conditions. What’s more, they often had four doors, plenty of legroom and a boot (trunk) in the back. And the best bit? Pretty much anyone could buy one and, depending on how deep your pockets were, become Blomqvist, McRae, or Mäkinen.

In November 2008, Codemasters unveiled a sequel to the successful Colin McRae: Dirt; it was released in September 2009. The game is available on PlayStation 3, PlayStation Portable, Wii, Xbox 360 Nintendo DS, and Microsoft Windows. The game is built upon an improved version of the EGO game engine that powered the previous game, as well as a comprehensive online mode. The game was a dedication to Colin McRae featuring videos and a special tournament in his honor.[82]
Pacenotes are a unique and major tool in modern rallying. Television spectators will occasionally notice the voice of a co-driver in mid-race reading the pacenotes over the car's internal intercom. These pacenotes provide a detailed description of the course and allow the driver to predict conditions ahead and prepare for various course conditions such as turns and jumps.

The quest for longer and tougher events saw the re-establishment of the intercontinental rallies beginning with the London–Sydney Marathon held in 1968. The rally trekked across Europe, the Middle-East and the sub-continent before boarding a ship in Bombay to arrive in Fremantle eight days later before the final push across Australia to Sydney. The huge success of this event saw the creation of the World Cup Rallies, linked to Association Football's FIFA World Cup. The first was the 1970 London to Mexico World Cup Rally which saw competitors travel from London eastwards across to Bulgaria before turning westwards on a more southerly route before boarding a ship in Lisbon. Disembarking in Rio de Janeiro the route travelled southward into Argentina before turning northwards along the western coast of South America before arriving in Mexico City.


Following inspiration from the Colin McRae games, Dirt Rally has come to PC in 2015 as an "early access" title available via the Steam distribution service. Unlike the previous titles, this installment focuses on a realistic simulation of rallying. DiRT Rally has been released in December 2015 and includes some famous Colin McRae cars like his championship winning Subaru and his 2001 Ford Focus.
Analysts spend thousands of hours trying to mathematically determine what will trigger the next rally and how long it will last. Technical analysis is especially prevalent in this effort, although less sophisticated indicators such as hemline fashions or the NFL division of the latest Super Bowl winner also provide fodder for such predictions. This in turn can sometimes lead to speculation that a rally is just around the corner, which can then become a self-fulfilling prophecy.
The causes and characteristics of rallies vary, but most financial theorists agree that economic cycles and investor sentiment both play a role in the creation and momentum of rallies. In general, information about a strong or strengthening economy, indicated by high employment, high disposable income, low inflation and high business profits usually ushers in a rally. The existence of several new trading highs for well-known companies also indicates a rally is occurring. It is important to note that government involvement affects rallies: Changing the federal funds rate or tax rates indirectly encourages economic expansion or contraction.
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