Then in 1911 came the first Monte Carlo Rally (later known colloquially as "the Monte"), organised by a group of wealthy locals who formed the "Sport Automobile Vélocipédique Monégasque" and bankrolled by the "Société des Bains de Mer" (the "sea bathing company"), the operators of the famous casino who were keen to attract wealthy sporting motorists. The competitive elements were slight, but getting to Monaco in winter was a challenge in itself. A second event was held in 1912.
McRae, made his debut on the gruelling Dakar Rally Raid with Nissan in January 2004, and impressed the team by scoring two stage wins on his way to a memorable finish on the gruelling Sahara event. He returned to the Dakar in 2005 and was fastest on two of the first three stages in Morocco, before crashing out of the rally towards the end of stage six.
Since then, the nature of the events themselves has evolved relatively slowly. The increasing costs, both of organization and of competing, as well as safety concerns, have, over the last twenty years, brought progressively shorter rallies, shorter stages and the elimination of nighttime running, scornfully referred to as "office hours rallying" by older hands. Some of the older international events have gone, replaced by others from a much wider spread of countries around the world, until today rallying is truly a worldwide sport. At the same time, fields have shrunk dramatically, as the amateur in his near-standard car is squeezed out.
Her partnership with Sanders on the climate emergency declaration offers a new rallying cry for White House hopefuls trying to mobilize voters on the party’s left flank who want a stronger focus on global warming from the Democratic nominee. — Elana Schor, BostonGlobe.com, "Plan by Sanders, Ocasio-Cortez to declare climate emergency," 9 July 2019 After it was first recorded in the 1960s, the haunting song of the humpback whale became an environmental rallying cry, a source of scientific curiosity and even a meditation soundtrack. — Jason Daley, Smithsonian, "Listen to the First Known Song of the North Pacific Right Whale," 24 June 2019 Mr Morsi’s death might provide a rallying point for Mr Sisi’s foes. — The Economist, "Muhammad Morsi, Egypt’s only democratic ruler, dies in court," 17 June 2019 This would seem a fierce rallying cry in the culture war, but really — like the denunciations of the American political order from a smattering of Catholic writers — comes from a place of despair that, if acted on, would promise only futility. — Rich Lowry, National Review, "The Post-Liberal Dead End," 7 June 2019 But can women’s soccer, long of minor interest in France, truly become a national focal point or, better yet, a rallying point? — Christopher Clarey, New York Times, "France’s Men Won the World Cup Last Summer. Its Women Want a Title to Match.," 6 June 2019 The yellow-vest movement, which began in November as a protest against an increase in gasoline tax, has become a broader rallying cry against Mr. Macron. — Noemie Bisserbe, WSJ, "Calls for Yellow-Vests to Debate, Not Demonstrate, Fall on Deaf Ears," 19 Jan. 2019 Unlike many celebrities, masters of feeds that serve as shrines to themselves, Hathaway is more likely to compose an inspirational message, a political rallying cry, or—gasp—a picture celebrating another star. — Elizabeth Holmes, Town & Country, "Anne Hathaway Is Nobody's Punching Bag," 8 Jan. 2019 This week the trade war was escalated and markets shrugged it off with copper rallying. — Paul Garvey, WSJ, "Copper Surges as Tariff Fears Ebb," 21 Sep. 2018
Longer term rallies are typically the outcome of events with a longer-term impact such as changes in government tax or fiscal policy, business regulation or interest rates. Economic data announcements that signal positive changes in business and economic cycles also have a longer lasting impact that may cause shifts in investment capital from one sector to another. For example, a significant lowering of interest rates may cause investors to shift from fixed income instruments to equities. This would create a rally in the equities markets.
The First World War brought a lull to rallying. The Monte Carlo Rally was not resuscitated until 1924, but since then, apart from World War II and its aftermath, it has been an annual event and remains a regular round of the World Rally Championship. In the 1930s, helped by the tough winters, it became the premier European rally, attracting 300 or more participants.
Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.
When rallying really took off in the ’80s and ’90s it spawned a new type of performance car. These cars were built for tarmac and mud stages, so their road-going cousins were naturally well-suited to real world conditions. What’s more, they often had four doors, plenty of legroom and a boot (trunk) in the back. And the best bit? Pretty much anyone could buy one and, depending on how deep your pockets were, become Blomqvist, McRae, or Mäkinen.