In Africa, 1950 saw the first French-run Méditerranée-le Cap, a 10,000-mile (16,000 km) rally from the Mediterranean to South Africa; it was run on and off until 1961, when the new political situation hastened its demise. In 1953 East Africa saw the demanding Coronation Safari, which went on to become the Safari Rally and a World Championship round, to be followed in due course by the Rallye du Maroc and the Rallye Côte d'Ivoire. Australia's Redex Round Australia Trial also dates from 1953, although this remained isolated from the rest of the rallying world.
As public interest grew, car companies started to introduce special models or variants for rallying, such as the British Motor Corporation's highly successful Mini Cooper, introduced in 1962, and its successor the Mini Cooper S (1963), developed by the Cooper Car Company. Shortly after, Ford of Britain first hired Lotus to create a high-performance version of their Cortina family car, then in 1968 launched the Escort Twin Cam, one of the most successful rally cars of its era. Similarly, Abarth developed high performance versions of Fiats 124 roadster and 131 saloon.
Unlike the requirements for the preceding Group A cars, manufacturers were no longer required to build "homologation specials" in order to meet approval. The base model did not need to have all the characteristics of the WRC car, as evidenced from cars such the Peugeot 206, 307, Citroën Xsara and Škoda Fabia, which during this period had no road car variant with a turbocharged petrol engine or four wheel drive. One of the requirements was a minimum length of 4000 mm; the standard Peugeot 206 had an overall length of 3835 mm and Peugeot had to produce at least 2500 units featuring extended bumpers to comply with the required dimensions.
An OS X version of this game, renamed as Colin McRae Rally Mac, has been published by Feral Interactive and developed by Robosoft Technologies and represents the first Macintosh release of a CMR series game. It was released on 26 October 2007, just six weeks after McRae's death in a helicopter crash. The development of the game was fraught with problems. Apple's switch to Intel Macs, some behind-the-scenes changes at Feral and other issues conspired to keep Colin McRae Rally Mac from being released until fairly late into 2007, despite it being based on PC-game underpinnings that Windows gamers had been enjoying since late 2004. Feral chose to make this release as independent of the PC franchise as possible to avoid any issues that might date it, calling it "Colin McRae Rally Mac" rather than attaching a year to it. Two mobile game versions of this game were created, a N-Gage title developed by Ideaworks3D and a J2ME title developed by IOMO and published by Digital Bridges. The N-Gage version reused stages from Colin McRae Rally 2.0. Both were nominated for BAFTAs in the Mobile and Handheld categories respectively.
Rallying is also unique in its choice of where and when to race. Rallies take place on all surfaces and in all conditions: asphalt (tarmac), gravel, or snow and ice, sometimes more than one in a single rally, depending on the course and event. Rallies are also run every month of the year, in every climate from bitter cold to monsoonal rain. As a result of the drivers not knowing exactly what lies ahead, the lower traction available on dirt roads, and the driving characteristics of small cars, the drivers are much less visibly smooth than circuit racers, regularly sending the car literally flying over bumps, and sliding the cars out of corners.
The First World War brought a lull to rallying. The Monte Carlo Rally was not resuscitated until 1924, but since then, apart from World War II and its aftermath, it has been an annual event and remains a regular round of the World Rally Championship. In the 1930s, helped by the tough winters, it became the premier European rally, attracting 300 or more participants.
Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.