On his promotion for 1993, McRae initially drove the Prodrive-built Group A Subaru Legacy alongside Finns Ari Vatanen, Hannu Mikkola and Markku Alén. McRae then won his first WRC rally in the car at that year's Rally New Zealand. It was also the first rally win for the newly formed Subaru World Rally Team, shortly before the Legacy was due to be pensioned off in favour of the new Subaru Impreza 555. Such were the rising fortunes of his young Subaru factory team as they competed against the frontrunning Toyota-powered Team TTE, who were excluded from the championship after the 1995 Rally Catalunya due to the use of an illegal air restrictor. It took only until 1995 for McRae to win the drivers title, which he secured with a victory in a straight contest with his double champion teammate, Carlos Sainz, on the season-ending Rally of Great Britain. Although still a winner with the outfit in individual rallies in succeeding years, including, increasingly, more specialised events such as the Acropolis Rally, Safari Rally and the Tour de Corse, McRae could not better second place in the standings in either 1996 or 1997, on both occasions behind Finland and Mitsubishi Ralliart's Tommi Mäkinen. He helped Subaru complete their run of three consecutive manufacturers' titles during this time. In what would turn out to be his final season with the team, in 1998 he won three more rallies and placed third in the standings, as well as winning the Race of Champions in Gran Canaria, the Canary Islands.

Rallying is a very popular sport at the "grass roots" of motorsport—that is, motor clubs. Individuals interested in becoming involved in rallying are encouraged to join their local automotive clubs. Club rallies (e.g. road rallies or regularity rallies) are usually run on public roads with an emphasis on navigation and teamwork. These skills are important fundamentals required for anyone who wishes to progress to higher-level events. (See Categories of rallies.) Short special stage practice events on public roads are in some countries organized by the local clubs, with a permission of the local police, the community normally using the road, and the road authority. The public road is closed during these by the organisers or the police.

In February 2015, The National Film & Television School in England premiered one of their graduating films called "Group B" directed by ex-rally driver Nick Rowland. The film, set during the last year of the Group B class of rally tells the story of a young driver having to face a difficult comeback after a 'long and troubled absence'. The young driver is played by Scottish actor Richard Madden, and his co-driver played by Northern Irish actor Michael Smiley.

"bring together," c.1600, from French rallier, from Old French ralier "reassemble, unite again," from re- "again" (see re-) + alier "unite" (see ally (v.)). Intransitive meaning "pull together hastily, recover order, revive, rouse" is from 1660s. Related: Rallied; rallying. Rally round the flag (1862) is a line from popular American Civil War song "Battle Cry of Freedom."