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1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin.[56] Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won.[57] These were followed in 1974 by the London-Sahara-Munich World Cup Rally,[58] and in 1977 by the Singapore Airlines London-Sydney Rally.[59]
His first WRC event was the 1987 Swedish Rally behind the wheel of his Nova, and again two years later, driving the Sierra and finishing 15th overall. Later that year, he finished 5th overall at Rally New Zealand in a rear wheel drive Sierra Cosworth. By 1990 McRae was driving a Sierra Cosworth 4x4 and achieved sixth place in that year's RAC Rally, despite several accidents. 1991 saw McRae turn professional as he was signed by Prodrive boss David Richards to his Subaru team in the British Rally Championship for an annual wage of approximately £10,000.[9] McRae was British Rally Champion in both 1991 and 1992, soon graduating to the Subaru factory team at World Rally Championship level.[10] 1992 also saw Colin McRae make his début in the British Touring Car Championship, with a one-off appearance for the Prodrive-run BMW factory team at the Knockhill round. In the second of the two races of the event, McRae collided with Matt Neal. Race officials found McRae to have caused an avoidable collision and subsequently disqualified him.[11]
The Liège continued as uncompromisingly an open road event run to an impossible time schedule, and remained Europe's toughest rally until 1964, by which time it had turned to the wilds of Yugoslavia and Bulgaria to find traffic-free roads; but in the end the pressures were irresistible.[41] The Coupe des Alpes struggled on until 1973 until it too succumbed, its demise no doubt hastened by the decision of the French motor sporting authorities to select the Tour de Corse as its representative event in international rally championships.[42]
While Ferrari built race cars before Enzo Ferrari ever considered making a street car, they're not typically seen sliding around on dirt. That wrong was righted with the Ferrari 308, which was homologated for rally in Group 4 and Group B classes. Why watch Magnum P.I. reruns when you can scour YouTube for videos of 308 rally cars tearing up dirt stages, flat-plane V-8s wailing? Fantastic.
While nowadays we are used to rally cars being visually close relatives to hot hatchbacks and saloons, it wasn’t always this way. The Lancia Stratos was the first car purpose built for the World Rally Championship; however, its rakish supercar looks and Ferrari-sourced V6 suggested it was better suited to the car park outside Monte Carlo’s casino than the world’s toughest rally stages. 

The causes and characteristics of rallies vary, but most financial theorists agree that economic cycles and investor sentiment both play a role in the creation and momentum of rallies. In general, information about a strong or strengthening economy, indicated by high employment, high disposable income, low inflation and high business profits usually ushers in a rally. The existence of several new trading highs for well-known companies also indicates a rally is occurring. It is important to note that government involvement affects rallies: Changing the federal funds rate or tax rates indirectly encourages economic expansion or contraction.
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