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Rallies usually present a multitude of moneymaking opportunities for investors because prices are generally rising across the board. But rallies don’t last forever, and they don’t always give advance notice of their arrival, so the investor must know when to buy and when to sell to maximize his or her profits. This means the investor must attempt to "time the market" or gauge when a rally has begun and when it is ending.


Analysts spend thousands of hours trying to mathematically determine what will trigger the next rally and how long it will last. Technical analysis is especially prevalent in this effort, although less sophisticated indicators such as hemline fashions or the NFL division of the latest Super Bowl winner also provide fodder for such predictions. This in turn can sometimes lead to speculation that a rally is just around the corner, which can then become a self-fulfilling prophecy.

In Africa, 1950 saw the first French-run Méditerranée-le Cap, a 10,000-mile (16,000 km) rally from the Mediterranean to South Africa; it was run on and off until 1961, when the new political situation hastened its demise.[51] In 1953 East Africa saw the demanding Coronation Safari, which went on to become the Safari Rally and a World Championship round,[52] to be followed in due course by the Rallye du Maroc and the Rallye Côte d'Ivoire. Australia's Redex Round Australia Trial also dates from 1953, although this remained isolated from the rest of the rallying world.[53]

Other manufacturers were not content with modifying their 'bread-and-butter' cars. Renault bankrolled the small volume sports-car maker Alpine to transform their little A110 Berlinette coupé into a world-beating rally car, and hired a skilled team of drivers too; then in 1974 came the Lancia Stratos, the first car designed from scratch to win rallies, and the dominant asphalt rally car of its time. These makers overcame the rules of FISA (as the FIA was called at the time) by building the requisite number of these models for the road.
The French started their own Rallye des Alpes Françaises in 1932, which continued after World War II as the Rallye International des Alpes, the name often shortened to Coupe des Alpes.[29] Other important rallies started between the wars included Britain's RAC Rally (1932)[30] and Belgium's Liège-Rome-Liège or just Liège, officially called "Le Marathon de la Route" (1931),[31] two events of radically different character; the former a gentle tour between cities from various start points, "rallying" at a seaside resort with a series of manoeuvrability and car control tests; the latter a thinly disguised road race over some of Europe's toughest mountain roads.
"bring together," c.1600, from French rallier, from Old French ralier "reassemble, unite again," from re- "again" (see re-) + alier "unite" (see ally (v.)). Intransitive meaning "pull together hastily, recover order, revive, rouse" is from 1660s. Related: Rallied; rallying. Rally round the flag (1862) is a line from popular American Civil War song "Battle Cry of Freedom."
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