A rally is caused by a significant increase in demand resulting from a large influx of investment capital into the market. This leads to the bidding up of prices. The length or magnitude of a rally depends on the depth of buyers along with the amount of selling pressure they face. For example, if there is a large pool of buyers but few investors willing to sell, there is likely to be a large rally. If, however, the same large pool of buyers is matched by a similar amount of sellers, the rally is likely to be short and the price movement minimal.
Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt. 

The term "rally", as a branch of motorsport, probably dates from the first Monte Carlo Rally of January 1911. Until the late 1920s, few if any other events used the term.[1] Rallying itself can be traced back to the 1894 Paris–Rouen Horseless Carriage Competition (Concours des Voitures sans Chevaux), sponsored by a Paris newspaper, Le Petit Journal, which attracted considerable public interest and entries from leading manufacturers. Prizes were awarded to the vehicles by a jury based on the reports of the observers who rode in each car; the official winner was Albert Lemaître driving a 3 hp Peugeot, although the Comte de Dion had finished first but his steam powered vehicle was ineligible for the official competition.[2] This event led directly to a period of city-to-city road races in France and other European countries, which introduced many of the features found in later rallies: individual start times with cars running against the clock rather than head to head; time controls at the entry and exit points of towns along the way; road books and route notes; and driving over long distances on ordinary, mainly gravel, roads, facing hazards such as dust, traffic, pedestrians and farm animals.
In 1979, a young Frenchman, Thierry Sabine, founded an institution when he organised the first "rallye-raid" from Paris to Dakar, in Senegal, the event now called the Dakar Rally. From amateur beginnings it quickly became a massive commercial circus catering for cars, motorcycles and trucks, and spawned other similar events.[60] Since 2008, it has been held in South America.
The term “rally” is used loosely when referring to upward swings in markets. The duration of a rally is what varies from one extreme to another, and is relative depending on the time frame used when analyzing markets. A rally to a day trader may be the first 30 minutes of the trading day in which price swings continue to reach new highs, whereas a portfolio manager for a large retirement fund looking at a much larger picture may perceive the last calendar quarter as a rally, even if the previous year was a bear market.

The causes and characteristics of rallies vary, but most financial theorists agree that economic cycles and investor sentiment both play a role in the creation and momentum of rallies. In general, information about a strong or strengthening economy, indicated by high employment, high disposable income, low inflation and high business profits usually ushers in a rally. The existence of several new trading highs for well-known companies also indicates a rally is occurring. It is important to note that government involvement affects rallies: Changing the federal funds rate or tax rates indirectly encourages economic expansion or contraction.
"bring together," c.1600, from French rallier, from Old French ralier "reassemble, unite again," from re- "again" (see re-) + alier "unite" (see ally (v.)). Intransitive meaning "pull together hastily, recover order, revive, rouse" is from 1660s. Related: Rallied; rallying. Rally round the flag (1862) is a line from popular American Civil War song "Battle Cry of Freedom."
Rallying is a very popular sport at the "grass roots" of motorsport—that is, motor clubs. Individuals interested in becoming involved in rallying are encouraged to join their local automotive clubs. Club rallies (e.g. road rallies or regularity rallies) are usually run on public roads with an emphasis on navigation and teamwork. These skills are important fundamentals required for anyone who wishes to progress to higher-level events. (See Categories of rallies.) Short special stage practice events on public roads are in some countries organized by the local clubs, with a permission of the local police, the community normally using the road, and the road authority. The public road is closed during these by the organisers or the police.
Other manufacturers were not content with modifying their 'bread-and-butter' cars. Renault bankrolled the small volume sports-car maker Alpine to transform their little A110 Berlinette coupé into a world-beating rally car, and hired a skilled team of drivers too; then in 1974 came the Lancia Stratos, the first car designed from scratch to win rallies, and the dominant asphalt rally car of its time. These makers overcame the rules of FISA (as the FIA was called at the time) by building the requisite number of these models for the road.
“Ask anyone to name a rally driver and the first name that comes to mind is invariably Colin McRae,” said Silverstone’s Adam Rutter. “He was always a favourite among rally fans but his incredible success also made him a household name.” The auction house expects this very Focus to sell for between £120,000 and £140,000, or about $170-200k when the gavel drops on February 23.
In an attempt to cut costs, since 2006 new regulations required mechanical front and rear differentials, while the central differential remained active. Active suspension and water injections were also prohibited. Cars entered by a manufacturer had to be equipped with the same engine for two rallies; further limitations were imposed on the changing of some parts, including suspension, steering, turbochargers and gearboxes.
After several years of varying success, McRae switched to the M-Sport-run Ford factory team for 1999, driving the new Ford Focus rally car. The deal saw McRae earning six million pounds over two years, which at the time made him the highest earning rally driver in history.[12] This move was immediately rewarded with two consecutive wins at the Safari Rally and Rally Portugal. A number of shunts and reliability issues for the new car for much of the rest of that season, however, resulted in only sixth place in the championship standings overall. Moreover, a rare personal pointless run had begun for McRae that year which was only to be halted with a podium on the following February's Swedish Rally, the beginning of a recovery which saw McRae victorious on the asphalt turns of Catalunya and the gravel of Greece, and post 4th in the 2000 overall standings. Midway through the 2000 season, the lacking reliability of the Focus had led to McRae threatening to leave the team if the problems continued.[13] The upturn towards the end of the season resulted in him deciding to renew his contract with Ford for a further two years.[14] McRae's intermittent success with Ford continued into 2001, where after failing to score in any of the first four rounds, including having momentarily led defending winner Tommi Mäkinen on the stages of the season opening Monte Carlo Rally prior to being forced into retirement, he then went on to score three consecutive victories in Argentina, Cyprus and Greece to tie with Mäkinen at the top of the points table. However, having again led the championship outright entering the final round in Great Britain, McRae once more missed out on a possible second title, crashing out and finishing second in the drivers championship, two points behind Subaru's Richard Burns.
Then in 1911 came the first Monte Carlo Rally (later known colloquially as "the Monte"), organised by a group of wealthy locals who formed the "Sport Automobile Vélocipédique Monégasque" and bankrolled by the "Société des Bains de Mer" (the "sea bathing company"), the operators of the famous casino who were keen to attract wealthy sporting motorists.[23] The competitive elements were slight, but getting to Monaco in winter was a challenge in itself. A second event was held in 1912.
Continuing his emergence after being converted from last season's two-way contract to a standard NBA deal for next season, Robinson converted four 3-pointers in nearly rallying the Heat from an early 14-point deficit. — Ira Winderman, sun-sentinel.com, "Heat fall in summer finale in OT despite 26 from Robinson, as draft picks sit," 14 July 2019 Eli Liechty and senior left-hander Tommy Kennedy each had two assists for Newport Harbor, which rallied from a 3-1 deficit early in the second quarter. — Matt Szabo, latimes.com, "Newport Harbor boys’ water polo wins Summer Elite Eight tournament," 13 July 2019 The Rockets had a 3-2 lead over Golden State in the 2018 Western Conference finals when Paul injured a hamstring, and the Warriors rallied to win that series in seven games on the way to the NBA title. — Tim Reynolds, baltimoresun.com, "Thunder trade Russell Westbrook to Rockets for Chris Paul, picks in another NBA blockbuster," 12 July 2019 JaCorey Williams and Phil Booth each had 18 points as the Cavs rallied from a six-point deficit starting the fourth quarter to tie the game at 93 after regulation. — cleveland.com, "Cleveland Cavaliers end Vegas Summer League with 98-96 OT win over Kings," 12 July 2019 About the same time, Rockdale High School won a state football championship, its first since 1976, rallying from a 21-0 deficit in the title game. — Mark Dent, WIRED, "The Hard-Luck Texas Town That Bet on Bitcoin—and Lost," 11 July 2019 The Rockets had a 3-2 lead over the Warriors in the 2018 Western Conference finals when Paul injured a hamstring, and the Warriors rallied to win in seven games on the way to the NBA title. — Tim Reynolds, chicagotribune.com, "Russell Westbrook will reunite with James Harden on the Rockets after the Thunder trade the former MVP for Chris Paul and picks," 11 July 2019 The Rockets had a 3-2 lead over Golden State in the 2018 Western Conference finals when Paul injured a hamstring, and the Warriors rallied to win that series in seven games on the way to the NBA title. — Washington Post, "AP source: Russell Westbrook going to Rockets for Chris Paul," 11 July 2019 Strycova found herself in even more dire circumstances Monday, behind by a set and 5-2 before rallying against Elise Mertens. — Ravi Ubha, CNN, "Serena Williams all 'business' ahead of Wimbledon semifinals," 10 July 2019 

McRae rejoined Prodrive for the 2004 24 Hours of Le Mans where he took third place in the GTS class, and ninth position overall in a Ferrari 550-GTS Maranello partnering Darren Turner and Rickard Rydell. Fellow countryman, and Le Mans winner Allan McNish commented that "Colin has adapted far better than people expected" to endurance sportscar racing.[20]
Continuing his emergence after being converted from last season's two-way contract to a standard NBA deal for next season, Robinson converted four 3-pointers in nearly rallying the Heat from an early 14-point deficit. — Ira Winderman, sun-sentinel.com, "Heat fall in summer finale in OT despite 26 from Robinson, as draft picks sit," 14 July 2019 About the same time, Rockdale High School won a state football championship, its first since 1976, rallying from a 21-0 deficit in the title game. — Mark Dent, WIRED, "The Hard-Luck Texas Town That Bet on Bitcoin—and Lost," 11 July 2019 Militias that had previously fought each other have rallied against Mr Haftar. — The Economist, "A warlord’s offensive against Tripoli is flagging," 4 July 2019 Two news stories in the last week or so should alarm us in rallying ways. — Kathryn Jean Lopez, National Review, "Whether the Issue Is Abortion or Immigration, There Must Be a Better Way," 1 July 2019 Frankie Montas pitched eight innings of one-run ball for the A's, who rallied for their fourth straight win and seventh in eight games after Tampa Bay took a 4-1 lead with three in the top of the ninth. — Gideon Rubin, orlandosentinel.com, "Rays surrender 9th-inning lead, lose 5-4 at Oakland," 21 June 2019 The social network’s shares, however, have rallied even more. — John Detrixhe, Quartz, "What does Facebook’s crypto coin mean for Visa and Mastercard?," 18 June 2019 His incarceration became a test of solidarity among Russian journalists, who rallied to his defense. — Billy Perrigo, Time, "‘He Had Powerful Enemies.’ Russian Journalist Ivan Golunov Has Been Released, But Media in Russia Still Can't Work Freely," 12 June 2019 One band above where Binnington’s name would be engraved sits the 2013–14 Kings, who rallied back from being down 3–0 and won three Game 7’s on opposing ice en route to the Cup. — Dan Falkenheim, SI.com, "Blues Survive Bruins' Late Flurry to Take Game 5, Series Lead," 6 June 2019
In 1980, a German car maker, Audi, at that time not noted for their interest in rallying, introduced a rather large and heavy coupé version of their family saloon, installed a turbocharged 2.1 litre five-cylinder engine, and fitted it with four-wheel drive. Thus the Audi Quattro was born. International regulations had prohibited four-wheel drive; but FISA accepted that this was a genuine production car, and changed the rules. The Quattro quickly became the car to beat on snow, ice or gravel; and in 1983 took Hannu Mikkola to the World Rally Championship title. Other manufacturers had no production four-wheel drive car on which to base their response, so FISA was persuaded to change the rules, and open the Championship to cars in Group B. This allowed cars to be much further removed from production models, and so was created a generation of rallying supercars, of which the most radical and impressive were the Peugeot 205 T16, Renault 5 Turbo and the Lancia Delta S4, with flimsy fibreglass bodies roughly the shape of the standard car tacked onto lightweight spaceframe chassis, four-wheel drive, and power outputs reportedly as high as 600 hp (450 kW). Further Group B cars were developed by Ford (the RS200), British Leyland (the Metro 6R4) and many others, but these were less successful.
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