Gruelling long distance events continued to be run. In 1967, a group of American offroaders created the Mexican 1000 Rally, a tough 1,000-mile race for cars and motorcycles which ran the length of the Baja California peninsula, much of it initially over roadless desert, which quickly gained fame as the Baja 1000, today run by the SCORE organization. "Baja" events now take place in a number of other countries worldwide.
Codemasters released the first Colin McRae Rally video game in 1998. Version 2, known as Colin McRae Rally 2.0, was released in the year 2000, for Sony's PlayStation and Microsoft Windows; it was also ported to the Game Boy Advance in 2002. A third version found a wide audience on Windows and Xbox. Versions 04 and 2005 arrived in 2004 on all major platforms. 2005 was also remade for Sony's PlayStation Portable and Nokia's N-Gage.
1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.