The term “rally” is used loosely when referring to upward swings in markets. The duration of a rally is what varies from one extreme to another, and is relative depending on the time frame used when analyzing markets. A rally to a day trader may be the first 30 minutes of the trading day in which price swings continue to reach new highs, whereas a portfolio manager for a large retirement fund looking at a much larger picture may perceive the last calendar quarter as a rally, even if the previous year was a bear market.
Her partnership with Sanders on the climate emergency declaration offers a new rallying cry for White House hopefuls trying to mobilize voters on the party’s left flank who want a stronger focus on global warming from the Democratic nominee. — Elana Schor, BostonGlobe.com, "Plan by Sanders, Ocasio-Cortez to declare climate emergency," 9 July 2019 After it was first recorded in the 1960s, the haunting song of the humpback whale became an environmental rallying cry, a source of scientific curiosity and even a meditation soundtrack. — Jason Daley, Smithsonian, "Listen to the First Known Song of the North Pacific Right Whale," 24 June 2019 Mr Morsi’s death might provide a rallying point for Mr Sisi’s foes. — The Economist, "Muhammad Morsi, Egypt’s only democratic ruler, dies in court," 17 June 2019 This would seem a fierce rallying cry in the culture war, but really — like the denunciations of the American political order from a smattering of Catholic writers — comes from a place of despair that, if acted on, would promise only futility. — Rich Lowry, National Review, "The Post-Liberal Dead End," 7 June 2019 But can women’s soccer, long of minor interest in France, truly become a national focal point or, better yet, a rallying point? — Christopher Clarey, New York Times, "France’s Men Won the World Cup Last Summer. Its Women Want a Title to Match.," 6 June 2019 The yellow-vest movement, which began in November as a protest against an increase in gasoline tax, has become a broader rallying cry against Mr. Macron. — Noemie Bisserbe, WSJ, "Calls for Yellow-Vests to Debate, Not Demonstrate, Fall on Deaf Ears," 19 Jan. 2019 Unlike many celebrities, masters of feeds that serve as shrines to themselves, Hathaway is more likely to compose an inspirational message, a political rallying cry, or—gasp—a picture celebrating another star. — Elizabeth Holmes, Town & Country, "Anne Hathaway Is Nobody's Punching Bag," 8 Jan. 2019 This week the trade war was escalated and markets shrugged it off with copper rallying. — Paul Garvey, WSJ, "Copper Surges as Tariff Fears Ebb," 21 Sep. 2018