The 959 was one of the most technically advanced road cars of its time, variable torque-split all-wheel drive, tire-pressure monitoring, and a twin-turbo flat-six making over 400 horsepower. Porsche decided to show off the car's capabilities not by taking it racing, but by taking it rallying at the Paris-Dakar. This Rothmans-liveried legend is what resulted.
Most of the works drivers of the 1950s were amateurs, paid little or nothing, reimbursed their expenses and given bonuses for winning (although there were certainly exceptions, such as the Grand Prix drivers who were brought in for some events). Then in 1960 came arguably the first rallying superstar (and one of the first to be paid to rally full-time), Sweden's Erik Carlsson, driving for Saab.