Two ultra long distance challenges took place at this time. The Peking-Paris of 1907 was not officially a competition, but a "raid", the French term for an expedition or collective endeavour whose promoters, the newspaper "Le Matin", rather optimistically expected participants to help each other; it was 'won' by Prince Scipione Borghese, Luigi Barzini, and Ettore Guizzardi in an Itala. The New York–Paris of the following year, which went via Japan and Siberia, was won by George Schuster and others in a Thomas Flyer. Each event attracted only a handful of adventurous souls, but in both cases the successful drivers exhibited characteristics modern rally drivers would recognise: meticulous preparation, mechanical skill, resourcefulness, perseverance and a certain single-minded ruthlessness. The New York–Seattle race of 1909, if shorter, was no easier. Rather gentler (and more akin to modern rallying) was the Glidden Tour, run by the American Automobile Association between 1902 and 1913, which had timed legs between control points and a marking system to determine the winners.
A "Celebration of Life" service took place at St Nicholas Church in Lanark on Sunday 30 September at 4 pm. Images from McRae's career and personal life were displayed on large video screens outside the church. Around 700 mourners filled the church, with crowds of up to 15,000 outside. Shortly before 4 pm, Martin Hewins, McRae's personal bagpiper for many years, played "Flower of Scotland" as the family arrived at the church. The service was conducted by the Rev Alison Meikle, who said "Two weeks ago Lanark was struck by silence. A terrible silence bought at an enormous price. However, in our tears love is stronger than death." Later, the Kenny Rogers and Dolly Parton song "Islands in the Stream", a favourite of Johnny's, was played. Friends of the pair shared poems and anecdotes from the McRaes' lives. After the service, Colin McRae's widow, brother and father bowed and applauded the crowds who had gathered outside to pay tribute to the McRaes.
1968 brought the first of a series of British-organised intercontinental rallies, the Daily Express London-Sydney Marathon, which attracted over 100 crews including a number of works teams and top drivers; it was won by the Hillman Hunter of Andrew Cowan/Brian Coyle/Colin Malkin. Not to be outdone, the rival Daily Mirror sponsored in 1970 the London-Mexico World Cup Rally, linking the stadia of two successive football World Cups, on a route that crossed Europe to Bulgaria and back before shipping out from Lisbon to Rio de Janeiro, after looping around South America, and a run through some of the most frightening sections of Peru's road race, the Caminos del Inca, they wrap it up being shipped to Panama and a final run up Central America. The Ford Escort of Hannu Mikkola and Gunnar Palm won. These were followed in 1974 by the London-Sahara-Munich World Cup Rally, and in 1977 by the Singapore Airlines London-Sydney Rally.