The quest for longer and tougher events saw the re-establishment of the intercontinental rallies beginning with the London–Sydney Marathon held in 1968. The rally trekked across Europe, the Middle-East and the sub-continent before boarding a ship in Bombay to arrive in Fremantle eight days later before the final push across Australia to Sydney. The huge success of this event saw the creation of the World Cup Rallies, linked to Association Football's FIFA World Cup. The first was the 1970 London to Mexico World Cup Rally which saw competitors travel from London eastwards across to Bulgaria before turning westwards on a more southerly route before boarding a ship in Lisbon. Disembarking in Rio de Janeiro the route travelled southward into Argentina before turning northwards along the western coast of South America before arriving in Mexico City.
In an attempt to cut costs, since 2006 new regulations required mechanical front and rear differentials, while the central differential remained active. Active suspension and water injections were also prohibited. Cars entered by a manufacturer had to be equipped with the same engine for two rallies; further limitations were imposed on the changing of some parts, including suspension, steering, turbochargers and gearboxes.
In November 2008, Codemasters unveiled a sequel to the successful Colin McRae: Dirt; it was released in September 2009. The game is available on PlayStation 3, PlayStation Portable, Wii, Xbox 360 Nintendo DS, and Microsoft Windows. The game is built upon an improved version of the EGO game engine that powered the previous game, as well as a comprehensive online mode. The game was a dedication to Colin McRae featuring videos and a special tournament in his honor.[82]
A1GP ADAC Formel Masters Auto GP Barber Pro Formula Abarth FA1 Formula Alfa Formula Asia Formula BMW FC Euro Series Formula König Formula LGB Swift Hyundai Formula Lightning Formula Maruti Formula Masters China Russia Formula Nissan 3.5L Formula Opel/Vauxhall Formula Palmer Audi Formula RUS Formula Rolon Formula SCCA Grand Prix Masters GP2 GP3 International Formula Master Superleague Formula World Series Formula V8 3.5
In February 2015, The National Film & Television School in England premiered one of their graduating films called "Group B" directed by ex-rally driver Nick Rowland. The film, set during the last year of the Group B class of rally tells the story of a young driver having to face a difficult comeback after a 'long and troubled absence'. The young driver is played by Scottish actor Richard Madden, and his co-driver played by Northern Irish actor Michael Smiley.
With victory in the Safari Rally in 2002, McRae made the record books as the driver with most event wins in the World Rally Championship. His record has since been broken by Carlos Sainz, Sébastien Loeb and Marcus Grönholm. McRae's contract with Ford came to an end following the 2002 season, and after reportedly asking for wages of five million pounds a year, Ford decided against renewing the contract, reluctant to commit such a high amount of their budget to a driver's salary. The two parties split on amicable terms, with Ford's European director of motorsport Martin Whitaker stating "On behalf of all of us at Ford Motor Company I would like to publicly thank Colin and Nicky for their efforts during the past four years with the Ford team. I wish them both well in the future."[15] McRae said of his time with Ford "It's been a very successful four years, we've achieved a lot of very good results and I'm quite happy that myself and Ford have had a very successful partnership."[16]
The First World War brought a lull to rallying. The Monte Carlo Rally was not resuscitated until 1924, but since then, apart from World War II and its aftermath, it has been an annual event and remains a regular round of the World Rally Championship. In the 1930s, helped by the tough winters, it became the premier European rally, attracting 300 or more participants.[27]
Pacenotes are a unique and major tool in modern rallying. Television spectators will occasionally notice the voice of a co-driver in mid-race reading the pacenotes over the car's internal intercom. These pacenotes provide a detailed description of the course and allow the driver to predict conditions ahead and prepare for various course conditions such as turns and jumps.

Rising investor confidence also indicates a rally, and it is perhaps more powerful than any economic indicator because when investors believe something is going to happen (a rally, for example), they tend to take action (purchasing shares in order to profit from expected price increases) that actually turn expectations into reality. Although it is an objective concept, investor sentiment shows through in mathematical measurements such as the put/call ratio, the advance/decline line, IPO activity, and the amount of outstanding margin debt.
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